A three-generation cosmetics journey
A story that began in Istanbul’s Eminönü district in 1969 — on shelves in 25 countries today.
Started in cosmetics wholesale. Pioneered the industry by building Turkey’s first domestic aerosol deodorant, perfume and hair spray plant.
Launched Morfose, Turkey’s first major professional hair brand. Exports to more than 80 countries.
Provable Cosmetics — Evoque, born from the philosophy of “less chemicals, healthier care”. Actively exporting to 25 countries today.
Today
At our 10,000 m² facility in Kırklareli, our team of ~75 manufactures both our own brands and the brands of partners around the world. With the third generation’s digital vision, all production and quality processes run end-to-end on our in-house ERP system, fully traceable.
Let’s build together
Write to us about private label manufacturing, brand partnerships or distribution — we’ll get back to you shortly.